Our Clients Said
“When it came to helping find an audience for my first novel and bestseller, The English American, the team at Obie Joe Media used a perfect blend of tenacity and ingenuity. Using online tools as well as shoe leather, they developed e-mail lists to reach a variety of readers in each of my tour’s stops, so I was able to develop audiences of different kinds. The book’s now a bestseller with a wide range of readers — and under option to be made into a major motion picture.”
Alison Larkin, The English American, (Random House)
“Simply put, Kelly and Obie Joe Media got results! I was told by my publisher that I should hire a book publicist, to which I groaned. However, Kelly was able to land feature stories with The New York Times, the Wall Street Journal, Forbes, the Arizona Republic. In addition to print media, she arranged for a TV appearance on Fox News and two audio interviews with NPR. As the result of this very effective publicity campaign, my website has been consistently on page 1 of Google for the search term Concierge Medicine, far above the franchises with big advertising budgets. What else can I say?”
Steven D. Knope, M.D., author of Concierge Medicine: A New System to Get the Best Healthcare (Greenwood/Praeger)
“For a young adult novel, traditional readings aren’t always the most effective method of book promotion; it’s hard to get teens into a bookstore for an event, especially for an author they don’t know. Instead, Kelly helped me figure out the kind of dynamic presentation that would really showcase my novel. By thinking “outside the box,” Kelly then successfully pitched my presentation to several venues — libraries, neighborhood organizations, and historical societies — that fit the novel’s themes. Those events went so well that two venues — including the Chicago Public Library — have asked me back to present again, which has brought a whole new teen audience to my book. These were exactly the kind of promotional opportunities I’d hoped for, and which I never could have gotten on my own.”
Christine Fletcher, author of Ten Cents a Dance (Bloomsbury), ALA Top Ten Best Book for Young Adults, 2009
Obie Joe Media gets results. That’s what our clients say! They know the most effective book promotion is a finesse of coordination and persistence. Obie Joe Media constructs a tailor-made set of tasks to bring audiences to your book via media, live events, and online. We work with books from major to small houses, and with authors as gregarious as Macomber and as reticent as Pynchon. All sizes of budgets in funds and time can be accommodated.
For an estimate for your project, e-mail us at kelly@obiejoe.com.
OK, let’s see which tools we might consider for your book:
ONLINE
Online is primarily your place to build your own community within many. OJM can help you coordinate the hungry amount of tasks in an online campaign:
• Build and research network of e-mail addresses, matching lists to specific tasks
• Social network evaluation and management
• Design and maintenance of blogs, web sites, including original content, comment moderation, audience invites
• Search engine optimization campaigns
• E-mail blasts in coordination with events and audience culling
MEDIA
With experienced journalists on staff, Obie Joe Media offers unparalleled access and expertise to reach many of the top media outlets:
• Press kit construction for off and online use
• Press releases timed for regular SEO tasks and for events
• Personalized pitches to journalists in radio, TV and print
• Placement of articles written by author
• Past bookings have included national, local and trade media
LIVE EVENTS
Few other promotional tasks resonate for an author’s name and book than live events. Bookstores are one option, so too, are other venues. OJM work with authors and publishers to find a variety of bookings. Several aspects to this important task include:
• Development of presentation, including use of multimedia.
• Research venues within genre and location.
• Manage traditional bookings at bookstores. OJM has worked many of the best bookstores: Politics & Prose; The Regulator; Robins Bookstore; Mystery Lovers, etc.
• Pitch authors for untraditional venues, including: Poetry salons; University lecture series; Think tank breakfast book groups; Trade conferences; Book festivals; Correctional facilities
• Coordinate all pre-event promotion